Viale Arrigo Boito 16 - 00199 Roma + 39 320.7171650
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My collections are born from my deepest love for handcrafted Italian fashion and from the passion from with which i love women and nature. My clothes are patiently created with long artisanal time, either handmade or by tailoring, and with attention to every detail. It is exactly in that close attention to detail and finishing that Made in Italy items become alive and are characterized as such. Limited edition or single copy personalized on request, like in the past, when the manufactured clothes were well-treated, unique and not-serialized. Fashion Collections dedicated to classy women who love using high-quality clothes, which make them feel as they really are: unique and special. This is what i believe in and what ido; the ones who fall in love with Princess know exactly the value of the brand’s products. By choosing and by using my collections, you’ll fall in love with Princess Handle with Care, and you’ll feel like Princesses and women who only deserve high-quality.

Laura Azzariti

How to recognize a true Made in Italy fashion Brand?

By high quality of the collections and checking the T-Fashion website by Unioncamere that gives to the REAL Made in Italy Brands, a small number of companies, the Traceability Certificate –  We are proud to tell you that we are part of the list!


– It’s real handcrafted luxury Made in Italy high quality

– We do not charge you of advertising you buy as the “famous” brands do

– Because we create limited edition items that we can also customize together

And if you still have doubts buy our items on our online shop and if you are not satisfied we will refund you

But it never happens, because whoever chooses Princess Handle With Care falls in love with us

Made in Italy 0


Made with with the best Fabrics and yarns. Attention to details makes  the difference between MADE IN ITALY  high-quality product and one that isn’t.

Our production opposes fast fashion to long times, that handicraft needs. Take a look AT THIS VIDEO, to see the way we make your items.


Laura Azzariti

Fashion Designer, founder & owner Of Princess Handle With Care, Rome, Italy


After a diploma in art school, a degree in contemporary art history (Literature & Philosophy) at the University of Rome and worked in fashion for years in Paris, she decided to come back in Italy and create her own fashion brand and call it “Princess Handle With Care”. Artist, photographer, passionate for new media, nature lover, she carries on a battle to save the made in italy and for an ethical fashion that respects the environment, animals and people.

laura azzariti princess handle with care

I made your clothes

We are against fast fashion , against cheap fashion, we want to protect our environment, we care about your health, so we join  FASHION REVOLUTION

We work only with Artisans and Seamstresses

Ask the other brands #whomademyclothes on social !

We are not afraid to show you who works for Princess Handle With Care





Princess Handle With Care, is  a message and is dedicated to women and to the respect due them.

The Manifesto of Princess Handle With Care



“Princess Handle With Care is not just a fashion label. Beyond my passion and the immense work that I do creating models following it there is a strong message: A Princesses is not a spoilt or maintained person but an independent and strong woman, who also works all day, yet with a sweet, feminine manner and believes in values and love.

An expectation of respect from men, because as far as being an independent woman, this does not mean that a man can permit to use physical or psychological violence, because she dreams for and wants a man to protect her, that loves her and treats her as she deserves. Being a princesses means to be a REAL woman, due to this reason I do not use models that are anorexic, fake, plastic, retouched in Photoshop to enhance, but beautiful and true girls, true in form, real souls and real smiles. There are too many pictures within the world of fashion girls offering sad, skinny, lifeless models.

As a woman, I feel responsible for the female universe, I do not want for this to be mocked with fake models, artifacts, nor incited anorexia…. more than a simple vision of fashion. In a world where almost everything is fiction, where they are offered fake ideals, I scream NO to this. I care about the quality of my products but most of all the psychological well-being of those who buy them, who never have to compete with something unattainable, and I carry a vision of the world totally different from what is proposed to us every single day and I’m proud.

I fight for Made in Italy, in a country deeply in crisis, many companies have preferred going abroad to make easy money , but however, they still continue in charging high amounts for very cheap garments and moreover of poor quality. My prices are possibly higher, because to me it is everything, even the single fabric produced here by ourselves, everything is guaranteed by the Italian quality and meticulously checked by me. I hope to continue to produce in my country despite the many problems and no aid at all from Italian government.

Whoever follows me, who knows me, who buys my creations, knows all this and for that I appreciate it. This is an essential message which is strictly linked to my brand, I do not want the Princess Handle With Care to be one of the many faked brands, I wouldn’t rather do this job, because not everyone who works in fashion is an empty person”.

Laura Azzariti

ABOUT ME ultima modifica: 2015-12-14T13:20:18+00:00 da laura